Our Story
At Uncommon, we bring over 20 years of hands-on experience guiding companies from startups to successful exits. Led by Jeremy McCrohan—an accomplished investor, board member, and operational leader—we leverage a trusted network of selected specialists to help our clients move the needle in the right direction. We deliver actionable strategies that drive growth and innovation across various sectors, with a strong focus on health.
For Emerging Companies:
We navigate the complexities of fundraising and operational optimization, helping startups secure critical funding and scale effectively.
For Established Companies:
We drive growth acceleration, foster innovation, and enhance market positioning through strategic advisory and operational efficiencies.
For Government Organizations:
We facilitate collaboration with industry, attract value-creating opportunities, and support policy development to drive economic growth.
Jeremy McCrohan, Managing Director
Jeremy offers a unique international perspective and thrives on injecting ambition into every project. His curiosity about learning, storytelling and innovation drives him to continually develop new ways of doing business, helping companies unlock their full potential.
“Common sense is underrated and ironically not that common. I believe it actually takes a surprising amount of consideration to keep things simple. But if you can manage to achieve it, it usually yields outsized and impactful results.”
- Jeremy McCrohan
Experience
We’ve raised capital, invested, and advised companies across various stages and sectors. Leveraging our extensive experience and broad network, we deliver tailored advisory services designed to drive meaningful results.
Our broader network of advisors and partners has guided companies to IPOs, tackled specialized regulatory and IP challenges, and delivered PR and marketing expertise to help clients overcome diverse challenges.
Investment Experience
We provide insights into the investment process from various industries and perspectives. Jeremy has established a Venture Capital Fund, led a National Health Investor Network, and facilitated substantial investments in health and other sectors. We’ve supported companies in biotech, health-tech, med-tech, aquaculture, gaming, and SaaS, offering strategic direction and financial expertise.
Our network of investors—including Angels, VCs, CVCs, Family Offices, and HNW individuals—enhances our ability to offer informed advice and strategic guidance tailored to your company’s needs.
Bondi Beach, Australia
Australia to Norway
In 2018, Jeremy relocated to Norway with his Norwegian wife and young family, immersing himself in a new landscape where he quickly established a strong network. He maintained close ties with Australia and now assists companies in both regions, often acting as a bridge between the two countries.
As an active participant in the Nordic health investor ecosystem he has served on numerous judging panels and presented at major industry events.
Jeremy's previous work roles have honed his ability to forge key strategic partnerships. As an example, in early 2024, LSX approached him to explore relocating from Copenhagen to Norway. He swiftly mobilized the Norwegian health ecosystem, securing the support of academic, governmental, and commercial organizations, leading to the first-ever LSX Nordic Congress in Norway in 2025.
As an organisation, we regularly interact with emerging companies, industry leaders, and key investors across the Nordics and Europe, with a focus on health. This ensures we maintain a good handle on developments across investment and industry, and that we can keep our clients as informed and up-to-date as possible.
Bergen, Norway
Are you ready to take your company to the next level?
Whether you're looking to scale, innovate, or navigate the complexities of fundraising, let's explore how Uncommon can help you achieve your goals. Reach out to start a conversation about your vision and how we can make it a reality.